Waitrose slashes sugar content in almost 30 breakfast cereals to help combat obesity

SUPERMARKET giant Waitrose will slash sugar levels in almost 30 of its own-brand cereal to help combat obesity levels, it emerged today. A total of 27 own-brand cereals will see average sugar content reduced by 15 per cent. Family favourites such as rice pops, malted wheats and multigrain hoops will all have lower sugar levels with some products, such as bran flakes, seeing sugar content down by 30 per cent. This success means more than 90 tonnes or 22.5 million teaspoons of sugar a year will have been taken out of the supermarket’s own label cereals.

Source: Waitrose slashes sugar content in almost 30 breakfast cereals to help combat obesity

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